Descente has led the evolution of sportswear technology with its mission to empower athletes and their confidence with its technology. Inspired by its core values, a set of graphics and letterings delivers a strong look and feel to consumers.
The new retail store at Starfield Hanam, South Korea has opened with merchandise, props, and wall graphics with the bespoke graphics and letterings.
Team: Smile Flower
Creative Service: Graphic Pack, Merchandise Design