As a bookstore specializing in carefully curated art books for those who have a taste in reading and aesthetics, the new branding not only defines Karma Books' identity but also serves to bridge the worlds of literature, art, and fashion.
Consistent usage of the logo and brand identity maintains the same look and feel across window graphics, OOH advertising, social media templates, packaging, and merchandise designs.
Personal Project
Creative Service: Branding, Packaging, Merchandise Design, Social assets, Art direction