The new brand identity of Nike Korea/Seoul refelects the core identity of Korea and Nike through visual representation of “we-ness”, dynamic movement, and harmony. A systemetic yet dynamic identity system and the use of logos and graphics which were created based on the heritage of both Nike and Korea embody the values of speed, cultural diversity, and unity.
The team has developed an exclusive ethos and created a series of bespoke logos, a set of graphics, merchandise mockups, and brand guidelines.
Team: Smile Flower
Creative Service: Brand Identity, Brand Guidelines, Merchandise Design, Keynote Design, and more